Primrose Bathrooms is the sole owner of the information collected on this Website. We will not sell, share, or rent this information to others, other than our credit card processors who will process your data only so far as is necessary to fulfil your order and deal with any queries or as otherwise agreed with you. This statement sets out how we use the information we collect from you via www.primrosebathrooms.co.uk ("the Website"), and your use of the Website signifies your acceptance of this Privacy Policy.

THIS POLICY ONLY APPLIES TO INFORMATION THAT IS PERSONAL IN NATURE AND IS PROVIDED BY YOU TO US ON OUR WEBSITE. IT DOES NOT APPLY TO ANY INFORMATION ABOUT ORGANISATIONS OR COMPANIES OR INDIVIDUALS, OR THE WEBSITES TO WHICH THEY ARE LINKED ON THIS WEBSITE.

1. CUSTOMER INFORMATION

When you purchase products [and services] from our Website we will collect the following information relating to you:

• Your name;

• Your email address;

• Your telephone number;

• Your credit/debit card address;

• Your delivery address (if different);

• Your customer password;

• Credit/debit card type;

• Credit/debit card number, expiry date, issue number and other related details; and

• Details of the products or services which you purchase.

2. HOW WE USE YOUR INFORMATION

2.1 Customer services: In the event we have difficulties fulfilling an order we will use your contact and/or credit card information to contact you.

2.2 Technical services: We reserve the right to send out service related messages where appropriate. e.g. if our service is temporarily suspended for maintenance we may issue a notice through email. You may not opt-out of these communications although you can deactivate your account by emailing unsubscribe@primrosebathrooms.co.uk.

2.3 Administration and customer orders: Some of the basic customer information you give us is necessary for us to provide our products [and services] to you, such as knowing your full name and correct billing/delivery addresses to ensure any orders you place on the Website are delivered correctly.

2.4 To enable customer services: We ask for your contact details, such as your email address and telephone number, to enable us to resolve any queries you may have about using the Website and/or any products [or services], and for us to contact you in relation to the fulfillment of any orders you may place.

2.5 Direct Marketing: During the customer registration process, you can opt to receive information from time to time about our products and services, such as emails about new products, services and promotions. If you do ask to receive these additional services, in addition to the customer information in Section 1, we ask for a little more information, such as your gender and age range, so that the information we send is more relevant to you.]

To learn what our customers want: Any extra information that we ask for helps us to understand our customers better - we think that this is important to keep improving our service to you. We also learn about our customers by tracking their movements around the Website and collecting information about their buying habits. Individuals are not identified, but the results of customers' shopping habits and preferences are analysed on masse. Please read the paragraph below about "Cookies" for more information on this.

3. HOW LONG WE KEEP YOUR INFORMATION

We will keep and use your information for as long as you are registered as our customer. You can choose to cancel your registration at any time. Doing this does not erase your information from our database as your information is then stored for the following two reasons:

• to ensure that any outstanding orders you have placed can be processed to completion; and

• so that we can contact you in emergencies, such as if there is an urgent product recall.

4. UPDATING YOUR INFORMATION

You can at any time, change and update the information you have provided to us, by logging into the Website, and choosing the Edit Customer Details option, where you can edit your details easily.

5. CANCELLING MARKETING INFORMATION

You can choose not to receive marketing information. To opt-out of receiving such information, please un-tick the tick box provided on the Registration Sheet, or if you are already a registered customer, on the Edit Customer Details Sheet.

6. FRAUD PROTECTION

Primrose Bathrooms reserves the right to pass on any customer information to third parties in order to assist in the prevention and detection of any fraud or other crime.

7. COOKIES

Cookies are small files in your computer's web browser that enable website providers to recognise your computer when you visit their websites. We use this tool to help collect information, such as how many people visit and return to the Website, what products are being bought, and to make certain parts of the Website function properly. We also use cookies to identify you, so as to make using the Website easier for you. For example, cookies allow us to save your password to save you retyping it every time you visit the Website.

If you have "disabled" cookies in your browser you may experience technical problems with some parts of the site (e.g. you might have problems filling your basket).

8. DISCLOSURE OF DATA TO THIRD PARTIES

Primrose Bathrooms use Protx to provide secure online credit card and debit card payment solutions. They are the largest independent Payment Service Provider in the UK. The information you provide on our website is securely processed by Protx and is not passed onto any other company.